The Best Etsy Keyword Tool That Will Skyrocket Your Sales - Outandbeyond (2023)

Have you been on the lookout for a decent but affordable Etsy keyword tool? Then I’m here to tell you all about the best ones that are out there!

Etsy keyword research has taken center stage in the world of digital marketing lately.

And to do Etsy keyword research to attract more traffic to your Etsy store, you need an Etsy keyword tool.

As an overview, some of the best Etsy keyword tools are:

  1. Sale Samurai
  2. Marmalead
  3. Crest
  4. Makerwords
  5. Alura
  6. KeySearch
  7. eRank
  8. KWFinder
  9. Etsy Search Bar

In this article, you will find all you need to know about:

  • The best Etsy keyword tools
  • The importance of keywords for your Etsy shop
  • How keywords work in Etsy search
  • How to increase traffic to your Etsy page

Affiliate Link Disclosure

This article contains some affiliate links which means that I may earn a small commission when you click on them, at no additional cost to you. I do hope you find the information in this article helpful

Note-If you are super busy and you want to start making money selling digital products on Etsy ASAP, you can check outthisandthis Etsy course, that will step up your Etsy game and start earning within 3 months!

Alternatively, you can also check out thisfree Etsy Ebookthat will share a list of best-selling products by month and teach you how to capitalize on seasonal trends to skyrocket your Etsy sales.

The Best Etsy Keyword Tool That Will Skyrocket Your Sales - Outandbeyond (1)

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  • How Etsy Keyword Research Can Bring Thousands of Customers To Your Etsy Store

What Is An Etsy Keyword Tool?

If you are considering opening an Etsy store or already have an Etsy store that is up and running, then you may be wondering what the best ways are, to drive traffic to your store and increase the sales of your small business.

Etsy is a platform for small independent businesses to sell unique handmade and vintage items. According to Statista, in 2020 alone, more than 4.3 million sellers sold items via the Etsy platform.

However, if you are planning on opening an Etsy store, there is bound to be plenty of competition.

When planning your marketing strategy, you may be wondering how to best stand out from the competition and make your Etsy store more unique and attractive to potential customers.

This is where keyword research comes in. And the best way to do keyword research is by using an Etsy keyword tool.

An Etsy keyword tool is one that allows you to find the best words and phrases to describe the product that you are listing on Etsy so that it matches what people are looking for on the Etsy platform.

On Etsy, there are various opportunities for you to use these words and phrases such as in your Etsy tags and descriptions when you are posting an Etsy listing to sell your products.

You can see below the various words and phrases that are used to describe handmade jewelry that is on sale on Etsy.

The Best Etsy Keyword Tool That Will Skyrocket Your Sales - Outandbeyond (2)

Read more about Etsy tags here!

For example, if you are selling handmade earrings, then you may want to use words and phrases that are similar to “handmade earrings” so that the Etsy search engine is able to catch any variants or related words that may be entered into the search bar by a potential customer.

Broadly speaking, the following is what you can expect an Etsy keyword tool or Etsy keyword generator to do for:

  • It tells you the search volume of those keywords (i.e. how many people are looking for those items)
  • It tells you whether those words are high competition or low competition (i.e. how many other sellers are using those words)
  • It gives you all the related keywords

Armed with this information, you will be able to optimize your Etsy store with content that matches what people are looking for.

This is essentially what Etsy search engine optimization or Etsy SEO is all about.

You are basically tailor-making your content to make sure that the search engine finds your listing and displays it as a part of the search results, ideally on the first page!

You can find out more about the best Etsy SEO tips here when you are ready to delve deeper into the world of SEO.

The Best Etsy Keyword Tool That Will Skyrocket Your Sales - Outandbeyond (3)

The Best Etsy Keyword Research Tools

Now that you have an idea of what Etsy keyword research tools can do for you, it is time to explore and discover the best Etsy keyword tool for you.

Here you will find the key features of some of the best keyword tools to help you decide which one works for you and more importantly, for your small business budget!

Keyword Research ToolPriceKey Features
Sale Samurai$9.99 per month or
$99 per year
Sale Samurai is probably the most detailed Etsy keyword research tool.
The data on Etsy keywords and other relevant information is derived from actual Etsy customer searches.
Sale Samurai also provides price, shipping days, and views per product of your competitors so that you can take these factors into account when pricing your own products.
Sale Samurai is easily one of the best Etsy keyword research tools on the market at the moment, primarily due to the detailed analysis that it can provide.
NOTE-As my reader, you get a discount coupon that has to be used in the sign up page. The code isoutandbeyond(all in lowercase). This will give you20% OFF for life.
Marmalead$19 per month or $53 per quarter or
$190 per year
Marmalead has a prediction feature that allows you to see how your keywords are going to perform over the next 3 months.
This keyword tool for Etsy also has a detailed comparison between different keyword variables to identify which is the best one to use for your listing at the time.
The plan also comes with unlimited access to their Entrepreneur Course library. This is a great resource for new business owners as it deals with various aspects of running your online shop on Etsy.
Marmalead is probably the most value-for-money Etsy keywords tool.
Crest$12.99 per monthCrest aims to level up your Etsy business with its comprehensive set of Etsy SEO features.The unique thing about Crest is that it is the only Etsy keyword tool that gives you location specific data on your potential customers.
Crest has a color-coded interface for key data points that will make Etsy keyword research a breeze!
More importantly, Crest gives you real-time search engine optimization. This means that you can edit your Etsy listings and receive real-time feedback on the impact that these edits may have on your overall SEO rating.
Crest has a bonus feature that will make marketing your Etsy products easier. Once you select a set of pictures from your Etsy listing and choose your transition effects, Crest has the ability to generate a video that you can easily upload to Etsy itself or any of your other social media platforms.
MakerWordsFree for a limited time (so sign up quickly!)MakerWords is a keyword research tool that allows you to see exactly what Etsy shoppers are searching for.
This tool gives you key data such as the average amount of searches per term, as well as specific Etsy trends.
What makes MakerWords unique is that it also gives you keywords that will increase the chances of your Etsy listing being published on Google search as well!
The keyword research information is displayed in a manner that is easy to read and understand, allowing you to quickly implement the results of your research on your Etsy listing.It is a straightforward tool with no bells and whistles.
Alura$19.99 per month or
$168 per year
Alura allows you to register for free without a credit card when you first start using this to look for your Etsy keywords.
This free feature allows you to explore all the features of this Etsy keyword tool and it also comes with 10 premium searches.
Alura’s interface is simple and the tool is extremely easy to use.
The keyword data and related information are presented in a manner that is straightforward and easy to understand. This makes it the perfect Etsy keyword tool for new entrepreneurs.
Keysearch1-month free trial then
$17 per month (Starter)
$34 per month (Pro)
Keysearch is another keyword research tool that works very simply.With this SEO tool, you will find it extremely easy to carry out searches that return comprehensive results and data.Keysearch also comes with multiple SEO tools including competitive analysis. This will allow you to see how your competition is doing and customize your Etsy marketing strategy accordingly.
NOTE-It is17$ per monthbut if youuse my discount code and referral link,(KSDISC), you get 20% off, also a free 1 month trial!
eRankFree with limited features or$5.99 per monthYou read that right – eRank is probably one of the most affordable Etsy keyword tools that are currently available.It provides a range of Etsy SEO tools.
Its keyword tool works perfectly as an Etsy tag generator and will give you all the detailed information you need to insert Etsy tags that sell.
e-Rank’s Listing Audit tool also gives you an idea of how often shoppers on Etsy are using your keywords on Etsy. This will allow you to modify your Etsy keyword use accordingly.
KWFinderFree for limited search results and dataor$29.90 per monthor$39.90 per monthor$79.90 per monthOne of the good things about KWFinder is that as soon as you get onto their platform, you can start conducting your Etsy keyword research!
While the search results on the free plan are limited, you can still yield sufficient information, especially if you are a new Etsy seller and are just starting out on your small business.
KWFinder can generate thousands of keyword ideas and comes with a range of SEO tools.
The Etsy Search BarFree!As you enter a search term into the Etsy search engine, you will get a drop-down box with suggested searches.
This is a great place to start if you are not able to invest in an Etsy keyword tool just yet.
The suggested searches represent what other people on Etsy are looking for.
With this information, you can gauge which keywords or Etsy tags to use in your listing to match what Etsy shoppers are looking for.While it may not be as detailed as the results that you will yield from Etsy keyword research, it still does give you a practical idea of what potential customers are looking for.
The Best Etsy Keyword Tool That Will Skyrocket Your Sales - Outandbeyond (4)

The Importance of Keywords For Your Etsy Shop

At this point, you may be wondering what all the fuss about keywords is about.

Well, as mentioned above, keywords are the key (pun entirely intended!) to getting more people to your Etsy store and converting those visits into sales!

When you are doing your Etsy keyword research, you need to step into the mind of your potential customers and identify all the ways in which they may search for your particular product.

This is where Etsy keyword tools are extraordinarily helpful.

They basically get that information for you so you don’t have to guess what potential customers are looking for.

Read more about Etsy keyword research here to finetune your keyword research skills!

How Keywords Work In Etsy Search

When a customer types in a search term into the Etsy search bar, they will get results for all the listings that contain that search term.

If your listing contains the term that they search for in the title, tags, or description sections, then your listing will show up on the Etsy shopper’s search results.

This will increase the chances of them clicking on your listing and adding it to their cart to purchase your product!

Broken down in this way, it is easy to see how keywords work in Etsy search and why it is so important to attract customers to your Etsy listings and eventually, your Etsy store.

How To Increase Traffic To Your Etsy Store

As mentioned above, using an Etsy keyword tool to carry out keyword research is one of the most vital things that you can do to increase traffic to your Etsy page.

Once you have your keywords for your listings sorted out, then you can focus on other ways to increase traffic and potential customers to your Etsy page.

These can include:

1.Using Other Social Media Platforms

One of the most effective ways to increase traffic to your Etsy store is to link your store with your social media platforms.

At the moment, Pinterest and Etsy are the best of friends!

You can use Pinterest to directly link to your Etsy store so that when people click on your pins, they are directed to your Etsy listing.

Find out more about how to use Pinterest for Etsy here!

2.Starting A Blog

This is a great way to tell people about your Etsy store.

Of course, your keyword research from the use of your Etsy keyword tool will come in handy here. This is because you can use the same keywords to optimize your blog to ensure that people find your content.

Your blog can contain more details about your listings and your Etsy store.

This will also make you more relatable as a seller and allow your shoppers to get to know the person behind the Etsy store.

Alternatively, you can share stories about your products and your process of making them. People love to read about and watch behind-the-scenes videos of small businesses.

If you aren’t sure where to start, check out my quick and easy guide that will teach you how to start a blog.

3.Use High-Quality Pictures

Etsy marketing is all about visuals. The better your pictures are, the higher the chances of a potential customer clicking on your listing to make a purchase.

Use props and ensure that your pictures are lit well.

It is also aesthetically pleasing for your pictures on your Etsy store to be consistent in terms of background and theme colors. This will automatically make your store more attractive and will encourage shoppers to keep scrolling.

Additionally, if your product is wearable, try and use pictures of it being worn so that your shoppers can gauge what the product looks like in real life.

The Best Etsy Keyword Tool That Will Skyrocket Your Sales - Outandbeyond (5)

Now that you know all about Etsy keyword tools, you can start to optimize your Etsy store to get more traffic and sales!

While keyword research may seem a little daunting at first, Etsy keyword research tools will provide you with all the information you need to get you comfortable.

Again the importance of using the right keywords in your Etsy tags and descriptions must not be underestimated.

If you are serious about your Etsy business and want to boost traffic and sales on your store, then it is time to find the best Etsy keyword tool that works for you.

The Best Etsy Keyword Tool For Your Small Business


How can I increase my sales fast on Etsy? ›

17 Ways to Skyrocket Your Etsy Sales in 2022 (Etsy Marketing Tips You Can Use Today)
  1. Use Etsy SEO For Better Etsy Search Ranking.
  2. Write High Converting Product Description.
  3. Take Eye-Catching Product Photos.
  4. Develop New Products That Reaches New Customers.
  5. Focus On Products That Doesn't Convert Well.
12 Jul 2022

How do I crack Seo on Etsy? ›

Improve your Etsy SEO
  1. Use short but fully descriptive product titles. ...
  2. Avoid using identical keywords. ...
  3. Write up a catchy and compelling description. ...
  4. Don't skip the Tag section. ...
  5. Backlink to your listings. ...
  6. Analyze the strategy of your direct competitors to improve yours.
31 Jan 2022

How do I get more views on Etsy 2022? ›

Table of Content
  1. Improve product visibility is the fastest way to get more views.
  2. Create a customer email list.
  3. Know your niche to increase Etsy sales.
  4. Make your storefront appealing to increase your views on Etsy.
  5. Make use of social media.
  6. Encourage customers to leave feedback to get more Etsy sales.
3 Oct 2022

How do I find most searched keywords on Etsy? ›

Use the Etsy Search Bar to Search for Keywords

Use this to your advantage by entering words related to your product and see what people have been searching for.

Which is better Marmalead or eRank? ›

Marmalead is more expensive than eRank, but generally speaking, there's no winner here. Both these tools are extremely useful, and it's up to you to choose which one would suit your Etsy shop better.

How do you get big on Etsy? ›

Tips for Optimizing Product Listings
  1. Optimize Product Photos. The right product photos greatly impact overall sales. ...
  2. Add Relevant Categories & Attributes. Categories help Etsy match your products with the right buyers. ...
  3. Maximize Your Tags. ...
  4. Write Effective Product Descriptions. ...
  5. Adopt a Product Pricing Strategy.
16 Jun 2022

How do I attract buyers on Etsy? ›

How to be Successful on Etsy
  1. Win the Numbers Game with New Product Listings.
  2. Boost Customer Lifetime Value with Cross-Sell and Upsell.
  3. Make It Special with Offers and Promotions.
  4. Attend Events to Build Visibility.
  5. Don't Be Shy, Ask for Help.
  6. Leverage Social Media Strategically.
  7. Get Found with SEO.
4 May 2021

How do you get noticed on Etsy? ›

  1. Find the best keywords for Etsy. 1.1. Think like a buyer. 1.2. ...
  2. Optimize the key components of your listing. 2.1. Title. 2.2. ...
  3. Beef up the content of your listing. 3.1. Use high-quality photos. 3.2. ...
  4. Keep your customer and market experience score high. 4.1. Product reviews. 4.2. ...
  5. Offer competitive shipping prices.
11 Feb 2021

Are Etsy sales down in 2022? ›

After years of double-digit revenue increases, Etsy's sales growth is forecast to slow to 9.7% in 2022, according to data compiled by Bloomberg.

Why am I not getting Etsy sales? ›

Your Items Aren't Being Seen

Please understand that probably 90% of Etsy customers use the search field to look for the items they want. If you aren't optimizing your listings to be found in search, you won't make any sales. I see people with listings that literally have 3 or 4 words in the title and random tags.

Does Etsy have an algorithm? ›

When a member searches for an item on Etsy, Etsy's search algorithm works to return the most relevant matches. Details of this algorithm change regularly so we can help buyers find what they're looking for. Sellers control the most important factors in Etsy Search placement.

How long does it take for Etsy SEO to work? ›

Etsy SEO takes about one month to see real results. It takes time for everything to adjust and respond on Google as well as getting new traffic. For Etsy SEO 2022 descriptions make a difference because it gives you a chance to communicate what your offering and include rich keywords.

How many listings should I have on Etsy? ›

As a general rule, anywhere between 20-36 listings is a good place to start with an Etsy shop, but it's not the end goal. You should have enough listings to fill up the first page of your shop in order to create a look of “fullness” when customers come to your shop's homepage.

What is searched the most on Etsy? ›

Top 500 Etsy People Searches
1popular right now18,412
2gift for her18,605
4Printable wall art26,453
46 more rows

What tags are trending on Etsy? ›

The Top 11 Hashtags for Etsy
7 more rows

What are people searching for on Etsy right now? ›

  • Holiday Shop.
  • Jewelry & Accessories.
  • Clothing & Shoes.
  • Home & Living.
  • Wedding & Party.
  • Toys & Entertainment.
  • Art & Collectibles.
  • Craft Supplies & Tools.

Is eRank Pro worth? ›

Overall eRank is one of the best Etsy SEO tools in the marketthat can help you with market research and listing optimisations, despite some tools that are not particularly useful like Dates (shows last updated and expire dates) and Inventory (shows quantity available of listings with the price and total value).

Does Marmalead work for Etsy? ›

Product Details. Marmalead is an Etsy SEO and market research tool for serious sellers. It is software that enables Etsy sellers to remain competitive in an ever changing ecommerce landscape through better market research and SEO analysis.

Can you use Marmalead for free? ›

We all have good intentions to better ourselves, be it our business, our personal life, or our relationships. But when you register for your own 14-day free trial to Marmalead, you turn those good intentions into a reality.

How can I generate more sales? ›

10 tips on how to increase sales for your small business
  1. Ask questions and listen.
  2. Showcase your full potential.
  3. Assume the sale.
  4. Stand out.
  5. Tell your story visually.
  6. Overcoming objections in sales.
  7. Don't fear giving away too much upfront.
  8. Understand what motivates your customers to buy.
20 Sept 2022

How much does the average person make on Etsy? ›

How Much Does The Average Etsy Seller Make? The average successful seller on Etsy earns between $43,000 and $46,000 per year which is a fantastic foundation to build on as top earners make over $65,000 per month!

What are the most successful businesses on Etsy? ›

Top 26 Most Successful Etsy Shops + Tips For New Sellers
  • Yakutum | Jewelry Supplies.
  • Domed Bazaar | Jewelry Supplies.
  • Silver Post | Silver Jewelry, Crystals & Minerals.
  • Unmeasured Event | Digital Designs.
  • Party Touches UK | Party Supplies.
  • CRC Beads Shop | Jewelry Supplies.
  • Blingee Thingee | Craft Supplies.
21 Mar 2022

How do I turn favorites into sales on Etsy? ›

In your Shop Manager dashboard, head to the Marketing section and you'll see “Sales and Coupons” as an option. From there, you can set up a coupon promotion that gets automatically sent to people who recently favorited an item in your shop.

How long does it take to get consistent sales on Etsy? ›

You should expect to work on your store for around a year start to see consistent sales. By the 1st year point, you should be making a healthy side income from your Etsy store, which is a good target to aim for.

Does renewing listings on Etsy work? ›

While it hasn't been proven to boost sales, it can get older products better noticed in searches for your category. Just remember, every time you renew your listings, you will have to pay that fee. This is why renewing monthly or every two months is recommended instead of every week.

How do I find free keywords on Etsy? ›

The Etsy Keyword Tool is a free keyword tool used to find long tail keywords directly from Etsy.

How do I use Etsy search analytics? ›

How to use search analytics
  1. Sign in to
  2. Click the Shop Manager icon.
  3. Click Marketing.
  4. Click Search analytics.
  5. Select what timeframe you'd like to look at. You can choose specific days, months, or entire years.
  6. Review your search analytics.

What is eRank Etsy? ›

It helps you optimise your Etsy shop listings by giving you advice on improving your listing titles, tags, description and more. eRank gives your listings grades, so that you can choose the listings with the lowest grade to improve first.

How much does EverBee cost? ›

On the one hand, EverBee is totally free. There is no need to worry about fees or pick a plan. You can simply download the app, integrate it, and start using the features.

What are focus keywords on Etsy? ›

Focus Keywords are tags in your title and any keywords in your title that can be recreated by combining two of your tags. :) Long Tail Focus Keywords: Etsy recommends targeting long tail keywords. Use your focus keywords wisely, they tell Etsy and shoppers what your listing is about.

How do I find long tail keywords on Etsy? ›

Sources for Finding Good Long Tail Keywords

Keyword Explorer's Related Searches section. Top 100 listings in Keyword Tool. Your Spotted on Etsy reports.

What is Marmalead? ›

Marmalead is an Etsy SEO and market research tool for serious sellers. It is software that enables Etsy sellers to remain competitive in an ever changing ecommerce landscape through better market research and SEO analysis. Platform.

What are people searching for on Etsy? ›

September's Top 20 Etsy Searches
3.handmade jewelry
4.home decor
6.personalized gifts
15 more rows
11 Oct 2022

How many visitors does Etsy get? ›

Etsy annual users 2012 to 2021 (mm)
YearUsers (mm)
6 more rows
12 Sept 2022

How do I add Google Analytics to Etsy? ›

This is the easy part! Go to your Etsy Shop Manager, click on Settings, then Options, then the Web Analytics tab. In the Web Property ID box, enter your Google Analytics Tracking ID (it will look something like this: UA-123456789-1). Click that black Save button and yay, you're done!

Is eRank free to use? ›

This free tool also displays the most popular tags that other Etsy sellers are using, how often all of those tags are searched for on Etsy, and lots more. Let's get started!

How do I find my Etsy shop ranking? ›

All members can see their Etsy shop's Global Sales Rank on the eRank Dashboard.

What are people buying on Etsy right now? ›

Editors' Picks
  • Party Supplies.
  • Invitations & Paper.
  • Wedding Decorations.
  • Wedding Gifts.
  • Wedding Accessories.
  • Wedding Clothing.
  • Wedding Jewelry.

Is EverBee accurate? ›

EverBee states that it has built its own algorithm that takes data such as reviews, views, listing history and more to build accurate estimates. How accurate are these estimates? EverBee says they are 80% accurate.

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