12 Best Market Research Tools For Startups In 2022 - Dhandho Karo (2023)

Table of Contents

What is market research?

To ascertain the viability of a product or service, market research is conducted, and it is the process of obtaining data about consumers and the market as a whole. Interviews, questionnaires, focus groups, and analysis of industry data are all examples of market research. Market research is to gain a deeper understanding of potential customers, just how your product or service fulfils their needs, and how it stacks up against offerings from other companies. The results of market research are utilised to inform business-focused decisions and launch plans. Market research has the potential to influence a startup’s success if it is carried out and applied with the appropriate rigour.

Why is it essential for startups?

To make sure your goods or services will be well received, it is advisable to carry out market research before beginning your business. As you refine and enhance your product, input from people who fit your target demographic can be extremely helpful.

12 Best Market Research Tools For Startups In 2022 - Dhandho Karo (1)

By determining the customers’ desire and willingness to pay for your goods, market research can also assist you in deciding on a pricing plan. Identifying which characteristics are most important to prospective clients can also enhance the user experience. Investors place a high value on detailed market research that shows promising potential when determining which firms to fund.

Indicators that your startup would be a wise investment include concrete evidence that your product meets market demand and evidence that you’ve taken the effort to refine and improve it. One of the few and most effective ways for firms to increase their capacity for decision-making and thrive in the competitive business environment of today is through market research. It is employed to guarantee the best results from the efforts put forth in service expansion, marketing, and product development.

List of market research tools for startups:

1. SurveyMonkey

12 Best Market Research Tools For Startups In 2022 - Dhandho Karo (2)

Create detailed surveys for market research with SurveyMonkey to better understand your target audience and their needs. With the help of this application, you can design extremely targeted surveys that assist you in gathering data regarding your product directly. While employing a data source might help you gain a broad overview of your targeted audience and demographic, SurveyMonkey can assist you in getting more specific consumer insights.

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It provides specialised market research services and solutions, such as an international survey translation service, a global survey panel, and a reporting dashboard option that makes it simple to sort through the findings.

2. TypeForm

12 Best Market Research Tools For Startups In 2022 - Dhandho Karo (3)

You can conduct research surveys using Typeform to gain direct feedback from your target audience. It’s a simple-to-use form builder that works well on mobile devices and is perfect for market research.

The unique feature of Typeform is that it only displays one web form at a time. It promotes a more relaxed, conversational style in its templates. This makes it more appropriate for product releases that aim to appeal to younger consumers. Consider using a more official choice, like SurveyMonkey, or maintaining a more serious tone in your questions if you’re targeting executives at reputable companies.

Numerous question types, such as multiple-choice, short-form, and rating scale inquiries, are all possible to design. Recalling responses to earlier questions is one of the other features.

3. Temper

12 Best Market Research Tools For Startups In 2022 - Dhandho Karo (4)

To gauge consumer sentiment, you may occasionally need a simple test. With Temper, you can compose a question, copy some code, and paste it onto your website. Viewers can quickly form an opinion thanks to the smiley, “meh,” and frown faces.

Including the widgets on a blog post promoting the release of your new product is a fantastic way to utilise this tool. In this manner, you can research consumer opinion of the product before releasing it. Additionally, you can include it in an email, landing page, or product page. You can modify the question to one that is specific to your offerings when you include the widget.

4. NielsenIQ

12 Best Market Research Tools For Startups In 2022 - Dhandho Karo (5)

NielsenIQ is a commercial and consumer analytics consultant who works with you to gather consumer insights, choose the best channels for distributing your product, and develop a line of goods that caters to the demands of your target customers.

This service offers forecasting information that shows how your sales will perform after launch and assists you in viewing your product release from all sides. On their roster of panellists and partners, NielsenIQ can also conduct consumer insights surveys.

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5. BuzzSumo

12 Best Market Research Tools For Startups In 2022 - Dhandho Karo (6)

Buzzsumo, a market research platform, focuses only on social media and content marketing. It can reveal a lot about the interests of your audience by giving you insight into what people are posting, discussing, engaging with, and blogging about.

The performance measures of content, such as the number of shares or backlinks a page has, are the main focus of BuzzSumo. It is the best method for locating the most well-liked material in your sector or speciality.

You can produce your own high-performing media in the hopes of going popular with your target group or receiving good press attention by evaluating the data it gives.

6. Statista

12 Best Market Research Tools For Startups In 2022 - Dhandho Karo (7)

An online resource for statistical data analysis called Statista compiles market research data from more than 600 different businesses. You receive a worldwide view of the data because the service is available in more than 50 countries.

The tool’s interface is comparatively simple to use. To view statistics, simply go to the website and enter any pertinent topic or term. The programme will handle the rest. All of the data is depicted in the form of simple to grasp blue data charts.

Here, you may find market research information that you can use to construct buyer profiles, online surveys, and even product promotion campaigns. In conclusion, Statista is the site to use if you’re a marketer seeking for trustworthy statistics supported by research.

7. Qualtrics

12 Best Market Research Tools For Startups In 2022 - Dhandho Karo (8)

More than 11,000 brands worldwide use Qualtrics, an AI-based platform for experience management, to manage customer experience. You can conduct quick, thorough market research using the programme.

All of your customer relationship management requirements are met by Qualtrics in a single location. With Qualtrics, you can conduct everything from product differentiation and competitor analysis to getting client input on new products and services.

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You can obtain thorough insights into every facet of market research with this platform. To learn more about your target audience, it employs sophisticated statistical techniques. And you accomplish all of this in a tiny fraction of the time required by more conventional techniques.

8. BrandMentions

12 Best Market Research Tools For Startups In 2022 - Dhandho Karo (9)

With the aid of BrandMentions, a social media management tool, you may learn what your potential consumers are talking about online. When you conduct a keyword search, BrandMentions will display recent social postings that include the searched-for term along with the contexts in which it was used. You can also get content and tone analysis on the keyword after joining the platform.

Additional metrics include Reach (the number of individuals who view the keyword each day), Performance (the number of people who interact with the keyword each day), and weekday-wise mentions (when users mention the keyword). By learning when people are searching for your company on social media platforms, you may utilise this technology to do market research.

9. Loop11

12 Best Market Research Tools For Startups In 2022 - Dhandho Karo (10)

In order to evaluate your website’s usability, user intent, information architecture, and how the user experience varies depending on the device being used, you can utilise the user experience research platform Loop11.

You can use this tool to determine whether your target audience finds your website easy to browse, which is helpful for market research. You can also spot obstacles that stop conversions.

By asking users to complete tasks, Loop11 evaluates your website. After that, they respond to a brief question regarding how simple or challenging the activity was to accomplish. Even if your product is fantastic, you won’t be able to launch it successfully until customers can purchase it through your website.

10. Userlytics

You may test the efficiency of your website, android apps, and site prototype with Userlytics. You can exclude participants based on questionnaires, build a buyer profile, and target various devices.

Activities that your test-takers complete form the basis of testing. They then respond to a straightforward query regarding the task’s complexity. There are several ways to format the question; you can keep it open-ended, offer several options, or request a rating. You can also use the System Usability Scale (SUS), Net Promoter Score (NPS), and Single Ease Question forms (SEQ).

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Webcam and screen recordings are both done by Userlytics. To learn how a user feels while interacting with assets, you can contrast the user’s responses with their on-camera emotions.

11. Tableau

12 Best Market Research Tools For Startups In 2022 - Dhandho Karo (12)

With the aid of its visual data analytics platform, Tableau, startups and established companies may more easily understand complex data. Businesses may simply evaluate crucial data items and gain crucial insights by using it.

You can use the programme to gather and combine data from various sources, including relational databases, Google Analytics, and excel sheets. These data points can then be combined to form larger datasets that present a more comprehensive overview of the market.

Tableau allows you to filter and analyse data based on a variety of factors, including geography, demographics, and many others. For connecting with your target audience, you can also make interactive infographics showing the market research.

12. Make My Persona

12 Best Market Research Tools For Startups In 2022 - Dhandho Karo (13)

You can develop a customer persona for your new prospective product using the unique application Make My Persona. The key to marketing your product successfully is defining the potential customers for it. This application enables you to identify both psychographic and demographic information by letting you specify the persona’s name, age, career traits, and problems.

Because you’ll be asked to list the career goals and job-specific difficulties of your buyer persona, this tool is especially suitable for B2B product launches. As a result, your solution would ideally aid them in their line of work, address a problem or assist their business in achieving revenue targets.

How to leverage these for your startup?

Prior to releasing your product, market research is helpful, but as you establish your business, you should examine your initial hypothesis and develop new ones.

You can gradually develop your product and make sure it continues to meet the needs of your target market by performing market research for each new edition. You can now use these tools to conduct your own market research and gain a better understanding of the consumer side.


Now that you have some of the best tools for market research, you can now begin to use them to research the market for your business. Which ones do you think could be used by your business? We would love to hear your opinions and reviews about these market research tools for startups in 2022.

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What is the best tool for market research? ›

6 of the best market research tools for 2022
  • Market research tool #1: Attest.
  • Market research tool #2: Google Trends.
  • Market research tool #3: Social Mention.
  • Market research tool #4: Remesh.
  • Market research tool #5: Heartbeat Ai.
  • Market research tool #6: Answer the Public.
22 Mar 2022

What resources are needed for market research? ›

Tools for Market Research
  • Think With Google.
  • Social Mention.
  • Statista.
  • Make My Persona.
  • Semrush.
  • Tableau.
5 Jul 2022

What is market research tool? ›

Market and brand research tools are your secret weapon in the quest to understand your customers — and find new ones. You may think you know everything about your target audiences already, but without the data to back it up, your hunch can send you down the wrong path.

What are the tools and techniques of market survey? ›

10 methods of market research
  • Surveys. With surveys, companies reach out to participants to answer questions. ...
  • Focus groups. A focus group is a group of people who take part in a moderated discussion. ...
  • Qualitative interviews. ...
  • Social media listening. ...
  • Observations. ...
  • Field trials. ...
  • Competitive analysis. ...
  • Public data.
17 May 2021

What are the 6 tools of research? ›

Research tools are specific mechanisms or strategies that the researcher uses to collect, manipulate, or interpret data. Six general tools of research: 1) the library and its resources, 2) the computer and its software, 3) techniques of measurement, 4) statistics, 5) the human mind, and 6) language.

How do you research a startup? ›

The Step-by-Step Guide on Conducting Market Research for Startups
  1. Step 1: Figure out the purpose of market research. ...
  2. Step 2: Pick the proper research methodology. ...
  3. Step 3: Know the target market well. ...
  4. Step 4: Ask, 'what is crucial? ...
  5. Step 5: Chose the right kind of tool. ...
  6. Step 6: Analyze the data and use the findings.
20 Nov 2021

What are the 4 types of market research? ›

Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.

What are the 3 main types of market research? ›

The 4 types of market research
  • Primary research. Primary research is the first-hand collection of data. ...
  • Secondary research. Secondary research collates existing information or research for analysis. ...
  • Qualitative research. ...
  • Quantitative research.

What are the 6 best sources of marketing information? ›

Information Sources for Market Research
  1. Current customers. Collecting data from the current customers will depend on your own creativity. ...
  2. Business magazines. ...
  3. Surveys, interviews, and focus groups. ...
  4. Government agencies. ...
  5. Internet. ...
  6. Social Media.

What are the five basic methods of market research? ›

Focus groups, observation, personal interviews, surveys and field trials are the five basic methods of market research.

What are the two main types of market research? ›

Market research generally involves two different types of research: primary and secondary.
Examples of primary research are:
  • Interviews (telephone or face-to-face)
  • Surveys (online or mail)
  • Questionnaires (online or mail)
  • Focus groups.
  • Visits to competitors' locations.

Where can I get free market research reports? ›

Top 4 Free Market Research Resources
  • Bureau of Labor Statistics. ...
  • U.S. Census Bureau. ...
  • Pew Research Center. ...
  • G2.
7 Apr 2021

How do you collect market research? ›

Collecting primary research can include:
  1. Interviews (either by telephone or face-to-face)
  2. Surveys (online or by mail)
  3. Questionnaires (online or by mail)
  4. Focus groups gathering a sampling of potential clients or customers and getting their direct feedback.
23 Sept 2010

What is an example of market research? ›

Online Polls and Surveys: Conducting online polls and surveys have become the most widely used type of market research technique to gauge opinions from a target audience. They are an extremely cost-effective medium of connecting with an audience and getting opinions or feedback about critical topics.

What are the five tools for data collection? ›

Tools used to gather data include case studies, checklists, interviews, occasionally observation, surveys, and questionnaires.

How do you create a research tool? ›

construction i.e. whether we are seeking Information ,achievement or finding Attitude /Aptitude / Interest. After writing the item Expert opinion is sought. Experts suggest about the language of items and sequence of items. Finally researcher tries to make print of Research tool and it Manual .

What is research tool and its types? ›

Case Studies, Checklists, Interviews, Observation sometimes, and Surveys or Questionnaires are all tools used to collect data. It is important to decide the tools for data collection because research is carried out in different ways and for different purposes.

What are some market research questions? ›

Examples of market research questions
  • Demographic questions e.g. How old are you? ...
  • How likely are you to recommend us to a friend?
  • Did you consider any of our competitors? ...
  • What do you wish our product could do?
  • How would you rate your most recent experience with us?
  • How long have you been a customer?

What is mini marketing research? ›

A mini market research study can give you the qualitative and quantitative data that you need to make those key strategic decisions. You can supply the questions, or simply tell us your objectives and we will design them for you. Professional Data Analysis.

Why do startups fail? ›

Key Takeaways. According to business owners, reasons for failure include money running out, being in the wrong market, a lack of research, bad partnerships, ineffective marketing, and not being an expert in the industry. Ways to avoid failing include setting goals, accurate research, loving the work, and not quitting.

What are the 7 types of marketing research? ›

Seven frequently used types of market research
  • Customer decision journey.
  • Pricing.
  • Competitive Analysis.
  • Brand awareness.
  • Marketing message testing.
  • Market segmentation.
  • Product development.
14 Oct 2019

Who is father of marketing research? ›

By the 1930s, Ernest Dichter was pioneering the focus group method of qualitative research. For this, he is often described as the 'father of market research.

Which 11 points would you consider when doing a market research survey? ›

11 Types of Market Research to Consider in 2022
  • Online Surveys.
  • Omnibus Surveys.
  • Mail Surveys.
  • Ad Concept Testing.
  • Shop-Alongs.
  • Focus Groups.
  • In-Depth Interviews.
  • Feasibility Studies.
2 Nov 2021

What are the four components of market analysis? ›

The 4 Components of Market Intelligence
  • Competitor Analysis. ...
  • Product Evaluation. ...
  • Market Analysis. ...
  • Customer Understanding.

What is the first step in the marketing research process? ›

The first step in the marketing research process is defining the problem or the question your research is trying to answer, followed by developing a research plan to answer that question, collecting and analyzing the data, and then producing a report.

What are primary research methods? ›

Primary research – what is it? Primary research involves gathering data that has not been collected before. Methods to collect it can include interviews, surveys, observations or any type of research that you go out and collect yourself.

What are the 3 sources of marketing information? ›

There are three primary types of marketing information marketers use to gain insights that will contribute to wise marketing choices: internal data, competitive intelligence, and marketing research.

What are the three sources of marketing? ›

The three sources of marketing information are internal, external, and marketing research.

What are the 6 steps of marketing? ›

6 marketing process steps
  • Clarify the mission, vision and objectives. ...
  • Develop a positioning strategy. ...
  • Create a marketing plan. ...
  • Determine which marketing strategies to use. ...
  • Implement the marketing plan. ...
  • Evaluate results and realign as necessary.

What are the eight 8 contents of an effective marketing plan? ›

The 8 Ps of marketing is product, price, place, promotion, people, positioning, processes, and performance. The goal is to get them working together for your marketing mix. If you can you'll have a much better chance to attract and convert your potential customers. There's no shortage of marketing advice out there.

What are seven characteristics of marketing research? ›

In this article we are listing below the 7 characteristics of Good Marketing Research:
  • 1 Scientific Method. ...
  • Research creativity. ...
  • Multiple Methods. ...
  • Interdependence of models and data. ...
  • Value and cost of information. ...
  • Healthy skepticism. ...
  • Ethical marketing.
8 Jun 2006

How do I identify my target market? ›

How to identify your target market
  1. Analyze your offerings. Ask yourself what problems your products and services solve, and, in turn, to whom they appeal. ...
  2. Conduct market research. ...
  3. Create customer profiles and market segments. ...
  4. Assess the competition.
30 Apr 2019

What is an example of a marketing research problem? ›

For example, a fast-food chain's researchers need to determine if there is a need for a new location of its store so they survey people going through the drive-through line. Although researchers conduct a short survey, they aggravate customers by slowing down the line.

What are the four Peas of marketing mix? ›

The marketing mix, also known as the four P's of marketing, refers to the four key elements of a marketing strategy: product, price, place and promotion.

Are market research reports free? ›

There are many reliable sources that provide customer and market information at no cost. Free statistics are readily available to help prospective small business owners. Find statistics on industries, business conditions.

How do you do a free market analysis? ›

Free Market Analysis and Competitor Analysis Tools
  1. Pew Research.
  2. Quora.
  3. Google Trends.
  4. Social Searcher.
  5. Owler.
  6. SimilarWeb.
  7. Spyfu.
  8. Text2Data.
21 Feb 2022

Where can I find market data? ›

Trade Associations & Trade Magazines/Journals can be excellent sources of market share data. Trade Associations often collect data on industry growth trends, sales figures, product developments, shipments and market share rankings. Try using the resources of an association's web site.

What are the 4 main purposes of market research? ›

Some of the overarching goals that market research can help organizations accomplish, include: making important business decisions, securing investments and funding, determining new business opportunities, and even avoiding business failures.

How do I research my company to sell? ›

Tools for researching companies:
  1. Google. The first thing you should do when you've got a company in your crosshairs is type them into Google and see what comes up. ...
  2. Owler. ...
  3. Glassdoor. ...
  4. AngelList. ...
  5. Siftery. ...
  6. CrunchBase.

What are the 3 ways to collect primary data? ›

The three main ways of collecting primary data is asking, observing and experimenting this target group.

What are the key marketing strategies? ›

Key elements of a successful marketing strategy
  • Segmentation. Your existing and potential customers fall into particular groups or segments, characterised by their 'needs'. ...
  • Targeting and positioning. ...
  • Promotional tactics. ...
  • Monitoring and evaluation. ...
  • Marketing plan.

How do you research a business idea? ›

How to do market research
  1. Read about the market. There are market reports for most industries. ...
  2. Perform customer research. You'll want to know a lot about the type of people who may be your future customers. ...
  3. Interview potential customers. ...
  4. Understand the competition. ...
  5. Testing the business idea.

What is a marketing strategy PDF? ›

At the broadest level, marketing strategy can be defined as an organization's integrated pattern of decisions that specify its crucial choices concerning products, markets, marketing activities and marketing resources in the creation, communication and/or delivery of products that offer value to customers in exchanges ...

What is the best type of marketing research? ›

Face-to-face Interviews

This approach is perhaps the most effective source of data for professional services firms. Face-to-face interviews, however, do come with a couple of important limitations. First, they are the most expensive interviews to conduct.

What is the best title for marketing research? ›

List of Marketing Research Paper Topics
  • Components of Brand Credibility That Drive Consumer Loyalty.
  • Are Cultural Differences a Factor in Marketing Messages Strategies.
  • Purchase Decisions of Food vs. ...
  • Components of Customer Relationship Management Strategy.
  • Email Marketing Role in Improving Customer Retention Rates.

What is the difference between marketing research and market research? ›

Market research investigates the market success of a product or service, whereas marketing research collects data for marketing intelligence activities and decision-making.

What software do market research analysts use? ›

Displayr is analysis software that transforms survey data into meaningful dashboards and interactive reports. The top market research companies and leading brands use Displayr for market research analysis and reporting.

Which is best tool for data analysis? ›

Microsoft Excel is the most common tool used for manipulating spreadsheets and building analyses. With decades of development behind it, Excel can support almost any standard analytics workflow and is extendable through its native programming language, Visual Basic.

How do you conduct market research? ›

Follow these 5 steps to research your market:
  1. Define your research objective. The first step in the market research process is to define your research objectives. ...
  2. Develop your research questions. ...
  3. Gather your research. ...
  4. Interpret your findings. ...
  5. Draw conclusions and make decisions.
4 Jul 2022

Which of the following tools can be used for market research Mcq? ›

Marketing research typically involves surveys, focus groups, interviews, or observations of customers.

Where can I find market research? ›

Market Research Tools
  • Think With Google Research Tools.
  • Census Bureau.
  • Make My Persona.
  • Tableau.
  • Paperform.
  • Statista.
  • Claritas MyBestSegment.
  • SurveyMonkey.
2 Apr 2021

Where can I get free market research reports? ›

Complete List of Free Market Research Tools & Resources
  • Cori Contract Library. CORI is a digital library of contract information that contains over 690,000 contract items. ...
  • Free Patents Online (FPO) ...
  • Google Trends. ...
  • SEC Public Filings. ...
  • Statista. ...
  • Think with Google. ...
  • Thomas Net. ...
  • US Copyright Catalog.
18 Oct 2017

What is online market research? ›

What is online market research? Online market research is a type of market research that leverages two types of data available online — the data you own and the data published by others. Collecting and analyzing this type of information can help you learn more about your target audience and right-size your offerings.

What are the basic tools of data analysis? ›

Excel. Excel is a basic, popular and widely used analytical tool in almost all industries. Whether you are an expert in Sas, R or Tableau, you will still need to use Excel. Excel becomes important when there is a requirement for analytics on the client's internal data.

Is Excel a data analysis tool? ›

Excel is a tool for data analytics and not always complete solution. Use different functions to explore the data for better insights. So get started with Excel spreadsheets and see what you can do with data.

What tools does data analyst use? ›

2) What Tools Do Data Analysts Use?
  • Business intelligence tools. BI tools are one of the most represented means of performing data analysis. ...
  • Statistical Analysis Tools. ...
  • General-purpose programming languages. ...
  • SQL consoles. ...
  • Standalone predictive analytics tools. ...
  • Data modeling tools. ...
  • ETL tools. ...
  • Automation Tools.

What are the 4 types of market research? ›

Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.

What are the 3 main types of market research? ›

The 4 types of market research
  • Primary research. Primary research is the first-hand collection of data. ...
  • Secondary research. Secondary research collates existing information or research for analysis. ...
  • Qualitative research. ...
  • Quantitative research.

What are the 7 steps needed to conduct a market analysis? ›

These are the seven steps of conducting a market analysis:
  • Determine your purpose. ...
  • Research the state of the industry. ...
  • Identify your target customer. ...
  • Understand your competition. ...
  • Gather additional data. ...
  • Analyze your data. ...
  • Put your analysis to work.

What is marketing mix 7 p's? ›

The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes.

Which is the first step in marketing research process? ›

Defining the problem and research objectives is the first step involved in the marketing research process.


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